In the past week I’ve had the opportunity to attend two ASMP sponsored presentations by photographers Paula Lerner and Gail Mooney. Although I saw them on different nights, in different cities, I was not surprised to learn that they occasionally do presentations together. Both of them come out of a still photography background and have moved in the direction of coupling their knowledge of stills with video and audio skills to create incredibly moving multimedia pieces.
What continued to move me after both nights was more than the beauty of the work they’ve created. What added inspiration to my heart was their continuous passion to pursue their individual vision. Each of them showed personal projects that were obvious labors of love. But just as exciting were the commercial projects that revealed their love of communicating a story. The key in both
instances was not just their technical skills but their passion as storytellers. The love they have for their work is palpable.
Their photographs were still playing in my mind this morning as I was reading a story at ScientificAmerican.com about one’s creativity being enhanced by falling in love. As I scrolled down the page, my perspective on the creative process got dialed in a little tighter. In essence, the research the article is based on looks at the global processing that our minds do when we engage in thinking about love from a long-term perspective. This is in contrast to the local processing that we do when our minds focus on short-term sexual desire. The hypothesis is that a long-term passion/perspective produces a more sustained, creative outlook, whereas a short-term, more “casual-sex” perspective produces a more analytical, less creative approach.
A couple of paragraphs into the article, I pictured an analogy to different perspectives towards business that I often witness. One is the short-term focus on getting the next project/client that (hopefully) will pay the over-due bills sitting on the desk. It is analogous to the “one-night stand” approach to relationships that may bring an immediate relief to the need to pay one’s bills but seldom leads to long-term satisfaction with the body of work that’s being created.
The other perspective, of course, is a longer-term relationship with one’s creative vision motivated by a passion to see that vision realized. That work is hard, but we make it even more difficult when we attempt to go it alone. I’ve come to believe that building a relationship, even with our own vision, requires a commitment to building relationships with other people. Finding other creative collaborators to work with allows one to focus on the big-picture, long-term view of a project without getting bogged down in the details that can rob one’s vital, creative energy. Plus it allows for other perspectives and objectivity in the work we’re doing.
Paula made a comment during her talk indicating that her business model had transformed from one of shooting many assignments for myriad clients to a model of fewer clients wanting a deeper, more intimate body of work to use to tell their story. That change is allowing for a richer, more rewarding relationship with her clients and her vision.
As I meet with business people in dozens of different fields, it’s readily apparent to me whether they are taking a long-term approach to their business and relationships or a short-term, “I need this deal now!” view. As desperate as these economic times seem to be, I believe it’s the global, big-picture view that will produce a greater contentment and a better body of work to offer our clients.
What’s your take on this?